Single Dads or Single Moms: Which is a Better Target Market?
A while back I mentioned single dads were an untapped target market for you. Single moms may be just as big, if not bigger. Did you know 40% of all kids are now born to single mothers? And 80% of all single mothers work? As you can tell from this article on mediapost.com, it's probably worth your while to send a mailing or something just to single moms and see what you get. The potential is enormous!