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A while back I mentioned single dads were an untapped target market for you. Single moms may be just as big, if not bigger. Did you know 40% of all kids are now born to single mothers? And 80% of all single mothers work? As you can tell from this article on mediapost.com, it's probably worth your while to send a mailing or something just to single moms and see what you get. The potential is enormous!