Who's Got the Best Summer Camp Marketing Advantage, Day Camps or Resident Camps?
I often hear resident camp folks lamenting the fact their camps are not local establishments. They think day camps have a marketing advantage over them because day camps serve local customers. Well I am here to say even though "local marketing" is a popular buzzword these days, day camps DO NOT have any marketing advantage whatsoever over resident camps, assuming the resident camp marketer is an astute one. Personally I would be drooling if I were a resident camp marketer. In general, a day camp only has a confined market area to draw from. Overnight camps have a worldwide market base. For every one prospect who might attend a day camp, resident camps have millions. The one area day camps may APPEAR to a have a slight marketing advantage over day camps is the word-of-mouth aspect because groups of friends tend to live close to each other and hang out in person and talk and all that. But resident camps can overcome this with a strong social media presence and well-design