How to Market to Moms
Good article here from Inc Magazine on how to master marketing to moms.
Exhibiting at L.A. Camp Fair 2018 Could be Great Way to Fill Your Camp With Kids!
Years and years ago (we're talking 2005) I organized Camp Fairs for the American Camp Association. Then, not only did I stop promoting them for a period of time, I stopped attending them altogether. My feeling was the internet made Camp Fairs irrelevant. Boy was I wrong. Here's the backstory.
Last year I decided to put on my own camp fair (without ACA) in Calabasas. I called it the L.A. Calabasas Camp Fair. I wanted to see what, if anything, I was missing by not going to Camp Fairs. Aside from the uneasiness I always feel knowing my competitors went to Camp Fairs when I didn't, I wanted to know if Camp Fairs still worked as a summer camp marketing tool.
Things went pretty well last year for the first time out. Over 400 families and 51 camps attended the Calabasas event. Needless to say, I am once again a staunch supporter Camp Fairs for marketing a camp, namely because it's the best way to find so many potential campers all in one place.
We're Expanding to Three …
Last year I decided to put on my own camp fair (without ACA) in Calabasas. I called it the L.A. Calabasas Camp Fair. I wanted to see what, if anything, I was missing by not going to Camp Fairs. Aside from the uneasiness I always feel knowing my competitors went to Camp Fairs when I didn't, I wanted to know if Camp Fairs still worked as a summer camp marketing tool.
Things went pretty well last year for the first time out. Over 400 families and 51 camps attended the Calabasas event. Needless to say, I am once again a staunch supporter Camp Fairs for marketing a camp, namely because it's the best way to find so many potential campers all in one place.
We're Expanding to Three …
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