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Are Google’s Search Results Bad on Purpose?

You know me, I’m a search engine marketing nut. I’m always looking for ways to crack the Google search results code. Most of the time I can get a site ranked pretty highly after just a little while.

But I was talking to a friend over the Holidays (she owns a search engine marketing firm) who shared an interesting theory with me I never considered before.

Her feeling is Google may be displaying organic (natural) search results POORLY on purpose, so users will click on the PAID search results (ads) so they (Google) can make more money.

Interesting thought. What do you think?

One Comment

  1. Henry Henry January 10, 2012

    Definitely an interesting thought but I don't think it's the case.

    Google has a lot of competition beyond Bing/Yahoo – they also compete for search share with Twitter, Facebook, and even itself in Youtube.

    So I think if they are sabotaging their own search results, they'd know how much of a negative impact that would have.

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