I love email marketing for many reasons, but mainly because it lends itself nicely to the two core strategy principals I use when marketing my own camp, which are to:
- Enter new markets quickly, and
- Get other people to do your marketing for you
Here’s what you do. You form alliances with other complimentary youth and family-serving businesses and organizations, then get them to send emails to their customers on your behalf.
For instance, if you run a resident camp in New Jersey and want to reach more prospects in San Diego, you can contact various family-focused restaurants there (in San Diego) to propose a partnership. Maybe you could offer the restaurant manager free camp sessions for his or her kids if he or she, in turn, emails their customer base endorsing your camp.
It’s not easy to set these programs up. But this strategy is very doable, because I do it myself all the time and help others do it, too. I assure you, once you set some of these programs up, you’ll gain access to huge, new prospect bases you never had before. And the time you put into getting these programs off the ground is nothing compared to the dividends they’ll pay in the form of many new campers down the road.