As you can imagine I get many marketing questions from camp people. Two of the more common ones are:
- What’s the single best marketing strategy camps can use?
- Do you ever speak, and if so, when and where?
As to question #1, I’m sorry to say I don’t know it! I wish I did, because marketing our programs would be a whole lot easier if I did. Truth is there really isn’t just one marketing strategy you should be using. If you’re just using one marketing strategy, and your competitor’s using three or four, you’re gonna get beat no matter how good yours is. (As I always say, the more lines you have in the ocean, the more fish you’ll catch!) So I suggest promoting your camp with as many strategies you can do extremely well, rather than just one “good one” or, on the opposite end of the spectrum, so freaking many that you’re spread too thin to do any of them well.
Regarding the second question, I do speak from time-to-time and have offered marketing workshops and seminars in the past. I hope to offer another one soon. One issue is there are lots of busy people who read this blog who live all over the place including the US and Canada, so it’s not easy finding a convenient place and time for everyone to attend.
However, in the past year I have been refining on a new marketing system I’m dying to share with you. This program will work for anyone, anywhere, in terms of adding new kids to your camp (including doubling and even tripling your enrollment) and/or adding anywhere from $10,000 – $100,000 or more in revenue to your operation by next summer. This is not a pie-in-the-sky claim, it’s a guarantee and as soon as we can nail down a place and time to get together I’ll show you how.
My best guess at this point is the marketing seminar will take place in this fall in September or October, either in Palm Springs, California or my hometown of Los Angeles. Palm Springs is favorable because there’s less traffic and congestion and a beautiful place for families to recreate and unwind after a long camp season. More info coming soon.