Where to Focus Your Marketing Efforts Now

We're closing in on the "marketing home stretch" for camp enrollment season, so it's a good time to consider which prospect groups are most likely to sign up for camp in the next few weeks. My suggestion is that you focus your marketing efforts on:

1. Families who attended camp last summer, but haven't signed up yet this year; and
2. Families who've inquired about your program this year but have not become customers yet

Both of the above groups are at least warm, if not hot, prospects for you. Good luck!

Comments

Popular posts from this blog

How to List Your Website on Google, Yahoo and Bing for Free

Exhibiting at L.A. Camp Fair 2018 Could be Great Way to Fill Your Camp With Kids!

How My Camp Formed a Partnership with Delta Airlines and You Can Too