Are You Sitting on a Goldmine of Camper Leads?
Everyone's got the same marketing problems. Their marketing budget's too small, they don't get enough leads, they don't get enough referrals, they don't retain campers long enough...the list goes on. Regarding not getting enough leads, I hear this over and over. But guess what? You might be sitting on a gold mine of leads right now and not even know it. The "gold mine" I'm talking about is you current prospect list. Unless you've built your list unethically, then everyone on it (at one point or another) took the time to express interest in your camp, perhaps in the form of a brochure request, email inquiry, phone call, or whatever. Keep in mind that person's a HOT prospect for you. But what if you haven't heard from them in a while? Many camp marketers actually give up trying to reach the prospect after a year or two if they haven't heard from them. I say, don't give up that easy! You have no idea why they didn't buy from