I hear from many different camp directors about many different marketing problems, so thought I'd post a poll where everyone can (anonymously) indicate their biggest challenge. The poll is located on the upper right sidebar portion of the page. Go ahead and make yourself heard.

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How My Camp Formed a Partnership with Delta Airlines and You Can Too

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As many of you know, I'm a big fan of getting other people to do my marketing for me and signing up lots of kids at once rather than one at a time. It's a much more efficient way to market a camp, or any business or organization for that matter.

The way you do this is forming partnerships, joint ventures and strategic alliances with like-minded organizations who share the same customer base as you, but with whom you don't compete. Then you each market to each others' customer and prospect bases so everyone wins.

It's the easiest way to reach a ton of new campers quickly and all at the same time.

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