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Showing posts from December, 2012

We Get Hate Mail! (And How My Dad Paved the Way for Social Media Marketing and Word of Mouth Referrals)

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I get lots of email sometimes, mostly from camp directors seeking marketing advice. Other times people try picking fights and criticize me. Some of them are funny, some are angry, some are educational, others are written by idiots. I appreciate them all. The reason I'm telling you this is because I just got home from Las Vegas to find this one in my inbox:

Dear Eric,
I usually don't read your blog because you don't have any qualifications. For instance, you often write about social media marketing for summer camps and getting referrals. But you don't know anything. I'd probably take your advice if you had any qualifications but until you can prove otherwise, you have no more marketing knowledge that the next guy won't even consider taking your marketing advice because I don't think you know anything else than the next guy. Sorry buddy!
Sincerely,
Ed Banks
New Mexico
Here's my response:

Dear Ed,
Thank you for writing to me. You sound like a kid but I'…

How to Get Twice As Many People to Attend Your Next Live Marketing Event

If you market your camp with site tours, open houses, camp fairs and other live events, here's an easy way to get at least twice as many prospects to attend these important marketing functions: If each person attending the event brings at least one friend, you've doubled your attendance just like that.

This should not be hard to do. You can offer them a coupon. You could say, "if you're coming to our open house this weekend, bring a friend and we'll give you both a coupon for a free ice cream cone from 31 Flavors." (Be sure Baskin-Robbins donates the coupons so you're not paying for the ice cream yourself. They'll be glad to, if you pitch them the right way.)
Another idea: If you're attending a camp fair, you can say to your prospects, "If you stop by our booth with a friend, you can both enter our "Friends Win Free Camp Contest" or something like that.
You get the idea. The point it is, if only one person is planning on attending y…

Risk-free Lead Generation Service For You

Recently we asked camps about their biggest marketing challenge. "Not enough new leads" topped the list.

So that got me thinking, how can we all get more leads without risking a dime? By participating on the new  CampCoupons.com website, that's how.

As many of you know I've operated Camp Coupons for the past several years, but haven't given it the attention it deserves. That's changing because I'm about to give the site, and how it's marketed, a complete makeover so you can get more leads for your camp, if you decide to participate on CampCoupons.com.

As you know, saving money is what almost every family needs to do just to get by these days. If you can give them a break -- even just a small one -- on their summer camp tuition, or a discount to your camp store, or half-off an overnight campout, or a nice new customer special designed however you want, or whatever else you might want to offer -- you could gain a new, loyal customer for life with this s…

What's the Difference Between a Lead and an Inquiry?

In a recent poll we asked camp owners, marketers and directors to share their most significant marketing challenge. "Not enough new leads" was the overwhelming response. 

Here's the results of the poll (with answers indicated as a percentage of overall response rates):

Question: What is your camp's biggest marketing challenge?

Answers:

Not enough new leads (41%) Not enough word of mouth referrals (17%) Camper retention rate too low (17%) Marketing Budget too low (17%) Other (5%) 
As you can see, "Not enough new leads" got 41% of the responses. The next CLOSEST was 17%. It was a landslide.

Now let me make one comment about the second answer, "Not enough word of mouth referrals" which got 17%.

The fact is, getting word of mouth referrals is your best source of new leads. That means getting new leads and word of mouth referrals are the same thing, or in other words, if you got more word of mouth referrals you'd have enough new leads and vice versa.