How to Market Your Summer Camp | Summer Camp Marketing | CampMarketingNews.com

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The next big thing (actually, it's already here and growing) for camp marketers is mobile marketing. Mobile marketing encompasses many facets, from text message marketing to mobile coupons to QR codes and more. Why is mobile marketing so hot? Well, consider this: Your camp family prospects and customers might leave home without their purse, wallet, or computers ... but not without their cell phones! And by 2014 (next year), more people will conduct online searches with their mobile devices than they will using their desktops. That's crazy! In an upcoming post I'm going to talk about a great mobile couponing tool created by my friend Shawntay who I met on Twitter. But today I wanted to introduce you to one of the fastest, quickest, most effective ways to reach your prospects immediately in real time...and that's text message marketing! All About Text Message Marketing Text message marketing is quick, powerful and effective. Once you build your opt-in list (k

A couple weeks ago we made a quick post on how to market to kids and parents at the same time . The strategy discussed was to attach a coupon to a candy bar. Candy is something every child loves, and the coupon equates to something every parent loves -- saving money. Those who've read this blog for a while know I'm a big fan of stealing marketing ideas from other industries and applying them to summer camp marketing. I got the coupon/candy bar idea when I took my car in for service two weeks ago. When the mechanic finished fixing my car, he gave me a Hershey bar with a coupon attached good for $5 off my next service. That's a pretty sweet marketing strategy to encourage me to bring my car back to him next time it needs work, rather than take it to another mechanic. I can think of at least a dozen ways to use this idea at my camp. I know you can, too. Give it a try. Your campers and parents will love it!

Is marketing with flyers included in your camp's marketing plan? It should be. Flyers are just about the cheapest advertising materials to produce, and when distributed in the right places, unbelievably effective. You can distribute your flyers everywhere. Pediatrician's offices, telephone poles, little league fields, camp fairs. But where's the NUMBER ONE place to hand them out? School carpool lines. Seriously, have you EVER seen more moms sitting around doing absolutely NOTHING about 10 or 15 minutes before their kids get out of school? This is an incredibly captive audience for you. Now you might be wondering whether this type of solicitation is kosher, especially in a school environment. Different places have different rules and regulations, so you'll need to check with yours before undertaking this remarkably effective marketing strategy. If you're walking up and down a public sidewalk handing out flyers, you might be fine, but again, y