How to Add More Social Media Marketing to Your Summer Camp's Marketing Plan
A good place to start is with your website' FAQ page. What you can do is incorporate VIDEO answers to the FAQ's, not just plain text.
For example, if some of your FAQ's are, "How long is Camp Day?," 'Where's Your Camp Located?," or "What Kind of Food Do Your Serve?", then instead of the same old text answers, you could include a video of yourself or camp staff answering the question instead. This is social media marketing at it's best.