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Showing posts from December, 2013

Do You Take Your Smartphone to the Bathroom With You?

Here's an article I read today on mobile marketing. It's called 7 Mobile Marketing Stats that will Blow Your Mind. It's a quick read, and some of the stats are pretty amazing. As you know, I'm a HUGE fan of mobile marketing. One stat I was definitely aware of is that more people will be searching for your camp on their mobile devices in 2014 than on their desktop computers. But one thing I didn't know was that 75% of Americans bring their smartphones into the bathroom with them. Enjoy the article.

How to Market Your Summer Camp with Text Message Marketing

If you haven't implemented a mobile marketing strategy for your summer camp, don't wait any longer. We're way past the tipping point now. You can bet almost each and every one of your customers and prospects (including kids and teens) have cell phones or similar mobile devices. (In fact I can tell you that the vast majority of my Yelp prospect inquiries for my camp come from mobile devices.) At the very least, you should be using text message marketing on a regular basis, because think of it this way: Do you have your cell phone on you now? So does everyone else!

What is SMS/Text Message Marketing?

In this article I'd like to share some tips on SMS marketing, better know as text message marketing. Text message marketing is just like sending a text to your family or friends, but in this context you're sending a mass message to summer camp customers and prospects (and even job applicants and camp staff) as a marketing strategy. SMS marketing is kind of like email mark…

Mobile Marketing to Moms is the Next Big Thing

I'm a HUGE proponent of mobile marketing, especially to moms. Moms may not actually register for camp on the mobile phones, but it's one of the top places they gather and share pictures and information with their friends.

It goes without saying you need a mobile-optimized website and should definitely be on instagram (if nowhere else) so moms can send photos of your camp to their friends via mobile.

Three things for you to know:

1. I am developing a new website called CampText.com. Camps will be able to send text messages and conduct mobile marketing programs to customers and prospects via their cell phones. This is a HUGE opportunity for camps everywhere. I'll let you know when the website's ready.

2. I suggest reading this article from MediaPost.com which describes the best way to reach moms on their mobile devices (which is by providing information as explained above).

3. Here's one more article on one of the best ways to reach the mom demographic...H…

How to Upsell Your Summer Camp Customers and Make More Money

If you're like me, you're always looking for ways to make more money. Even though your main source of revenue will always be camper tuition, what happens when all your cabins are filled or camper groups are maxed out and you don't have room for any more kids? Do you have any other revenue-generating options?

Well if you run an overnight camp, you might already be using some of the more common strategies like fundraising, renting your facility to user-groups, offering team-building programs for companies ... that kind of thing. (If you're not doing this yet, now's the time to start!)

For day camps, you might consider starting new programs to compliment what you're already doing. For instance, if you run a site-based camp with enrollment capacity limitations, why not add a field-trip component where the numbers of kids you can take have no limits?

The one thing every camp can do is implement a formal "upselling" program. This would be similar to when yo…

50% off Online Summer Camp Advertising Expires Dec. 31

The special we've been running on FindMyCamp.com, where you can list your camp for just $25/year, ends Dec 31.

The price increases to $50 Jan 1, so if you want to get in on this 50% discount, be sure to list your camp today.

Summer Camp Marketing Tip for Resident Camps

One of my favorite summer camp marketing strategies is stealing ideas from other industries then applying them to camp. If you look around, you'll find most summer camps market the same way. If you want to find fresh, creative ideas and better results, you gotta look outside the box.

Sleepaway camps have a GOLDEN example to follow for finding marketing ideas outside camp. The hotel, travel, tourism and destination marketing industries are your jackpots.

Don't wait another minute to research these kinds of companies and industries and apply their marketing ideas to your camp. After all, they're trying to do the same thing you are -- attract visitors through the purchase of room nights, food, retail items, etc. -- so why not see what the really successful ones are doing and grabbing their ideas and running with them?

Look at their ads, websites, social media sites. View their Yelp and TripAdvisor sites. Read their customer reviews. I'm pretty sure you'll pick up mor…

Want to Run a Better Summer Camp? Adopt a "Beat the Competition" Mindset

Camp people are a friendly bunch. We share information and ideas freely. That's one of the great things about being in the camp industry.

But don't let your guard down.

It's an undeniable fact that many of us are going after the same kids. And if running a great camp is important to you, maintaining a mindset of beating your competition should be a key component of your summer camp marketing plan.

Don't feel uneasy about this. We're not talking about some cutthroat marketing campaign like Dominos against Pizza Hut where they bash each other in public all the time.

But it does mean you need to run a better program than other camps so people have a reason to choose you instead.

Look at it this way.

What if your very best friend runs a summer camp right next door to you? Odds are prospects are comparing you to each other. Assuming they're comparing apples to apples, you'd rather get those kids than let them go next door, right?

Beating your competition -- wh…

How to Get More People to Attend Your Camp Fair Booth - Past Blog Posts

I run a day camp, so we don't usually sign up for camp fairs until spring. I realize many other camps, especially overnight, are preparing for them now so here's a few blog posts I wrote in the past about how to increase attendance at your camp fair booth, including how to get twice as many people there. Hope these are helpful!

How to Get People to Swarm to Your Camp Fair BoothHow to Double Your Attendance at Your Next Live Marketing Event, Including Camp Fairs

How Summer Camps Can Get More Instagram, Facebook, and Twitter Fans Instantly

If your summer camp's equipped with online enrollment, here's a surefire way to get almost EVERY CUSTOMER FAMILY to follow you on Twitter, Facebook, Instagram or anywhere else you want online:

Put "Find Us on Facebook," "Follow us on Twitter," and "Follow us on Instagram" links prominently on your enrollment confirmation page and/or confirmation email with a message similar to this:

"Thanks for signing up for Aloha Beach Camp...we're looking forward to a fun summer...we don't want you to miss any important information from us, so please become a fan on Facebook or follow us on Twitter so you we can share the latest information from camp with you, etc., etc., etc.")
I promise this works like a charm. I get many new fans and followers this way. The reason why this strategy's so effective is because the point of purchase, and immediately afterward, is when you'll have your customer's attention the most. They don't …