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Wednesday, February 12, 2014

How to Do a Joint Venture Marketing Deal

From time to time I get emails from people with topics that run the gamut. Some ask me for marketing advice, others just write to say hello, some people flat out challenge and criticize me. I was particularly amused with a message I got today from Tammy, a very angry person who is not a fan of my joint venture marketing ideas. (Tammy didn't say what camp she's affiliated or where it is).

 Apparently Tammy doesn't believe I practice what I preach. Here's what she said:

"Hello Eric, Most of the stuff on your blog is very good information, and truth be told I've used a number of your ideas to help increase my camp enrollment. But I'm calling your bluff on the notion of joint venture marketing -- specifically the "4th Commandment" of your recent "10 Commandments of Summer Camp Marketing" post and the numerous other times you've tried to jam joint venture marketing strategy down our throats. I have tried approaching two companies in my town to propose joint deals with them, but they both rejected me so I gave up. The fact is joint ventures don't work and I'll bet YOU don't even do them, either."

So what do you think I told Tammy in response? Well, I basically just thanked her for writing to me. Then I told her that not every joint venture marketing proposal she makes will work. Then I told her if she'll just be persistent, she'll eventually develop some very worthwhile contacts and joint marketing partners. Then I assured her I always put my money where my mouth is by showing her the exact arrangement/actual marketing piece my camp did with Delta Airlines last year for their employees (and which we are in the midst of setting up with them again this year):

After I sent this to her Tammy never wrote back, but hopefully she can use this a template for setting up her own joint deals. Good luck Tammy!

Monday, February 3, 2014

34 Sentences To Use in Your Sales Copy That Will Leave Your Reader Wanting More

When you publish written content, you probably have a goal (or several goals) you want to accomplish. You want the reader prospect to take some kind of action, like call you, email you, text you, click a link, fill out a form, whatever.

As you probably know, the headline is the most important part of your written sales piece. But if you've got a multi-paragraph sales letter, it doesn't do you any good if someone only reads a paragraph or two. To really max-out your selling opportunity, you want them to read the whole thing. How do you do that?

You need to write the the final sentence of each paragraph in such a compelling way it leads the reader to want to hear more. The last sentence of each paragraph needs to "leave them hanging" so they feel like not reading the next paragraph will make them miss something important.

Let me give you a few examples of some sentences you can use in your sales copy that will carry your prospects into each next paragraph of your marketing copy while keeping them glued all the way through:

1. What I'm about to tell you should not be shared with anyone.
2. I've been meaning to tell you something.
3. Can I ask you a favor?
4. Want to know how I did that?
5. Here's an example.
6. Let me explain.
7. Let me tell you how to do this.
8. More on that in a minute.
9. I wanted to fill you in on something.
10. I wanted to get your opinion on something.
11. But here's the dilemma.
12. Want to know something else?
13. Want to know a secret?
14. You're not gonna believe this.
15. Here's what I mean.
16. Let me tell you how I did that.
17. But that's only part of the problem.
18.We thought about it, and here's what we decided.
19. Here's what you should know.
20. There's just one more thing I forgot to mention.
21. We discussed it, and here's what we came up with.
22. Here's what I recommend.
23. There's something else I've been meaning to tell you.
24. Maybe you already knew that, but I'm pretty sure you didn't know this...
25. Now there's just one more thing you should know.
26. Here's an idea you might try.
27. There's something I've been meaning to run by you.
28. You'll never believe what she told me.
29. He wanted me to tell you something.
30. She just told me the funniest thing.
31. She made me promise not to tell you, but I'm gonna tell you anyway.
32. But there's a lot more to it than that
33. Get this.
34. Guess what happened next?

Are you starting to get the picture? If you use any of these sentences as the last sentence of your sales paragraphs, you'll see an increase in the number of people who read your material for a longer period of time...and you'll eventually get more sales, too...which is exactly what you want, right? Right! :)