Showing posts from March, 2014

How to Get the Most Social Media Marketing Benefits from Your Camp Photos

I try to make a point of visiting at least five different summer camp websites and their social media sites each day. It's the best way to monitor the competition and all that. In many cases I've followed the same camps online for years. One thing I keep noticing is that many of these camps are using the same pictures and videos in their marketing that they've used forever. If you're using the same photos on your social media sites that you used many years ago, I suggest you revisit this practice because you may be severely limiting your social media marketing benefits by doing so. Some photos are timeless, no doubt about it, so this isn't to say stop using old photos. But in most cases it's better to use current camp photos --  preferably from the most recent summer -- to maximize your social media marketing benefits especially when marketing to kids themselves. Here's what I mean. Imagine a child who attended your camp last summer is visiting your

How to Get a 58% Email Marketing Open Rate by Including Lists in Your Subject Lines

Did you know creating lists (numbered or bullet pointed) is one of the top ways to get people to share and read your content? Let's say you're writing a blog post about why kids love camp so much. You could title your post, "Kids Really Love Camp!", and that might get you a few readers here or there. But if you titled your post with a list, like "Top 5 Reasons Kids Love Camp," you will ALWAYS garner more interest than the generic example above. Here's an email marketing tip. Try using lists in your email subject lines. I'll bet your open rate will be MUCH higher for those emails than your others. Most email marketing companies let you compare and test things like this, so that you can use the data to continually improve your email marketing in the future. But when you're doing your testing, be sure to ONLY test one variable (such as the email subject line) or you won't get accurate results. Here's what I mean in real life -- her