How to Get the Most Social Media Marketing Benefits from Your Camp Photos
I try to make a point of visiting at least five different summer camp websites and their social media sites each day. It's the best way to monitor the competition and all that. In many cases I've followed the same camps online for years. One thing I keep noticing is that many of these camps are using the same pictures and videos in their marketing that they've used forever. If you're using the same photos on your social media sites that you used many years ago, I suggest you revisit this practice because you may be severely limiting your social media marketing benefits by doing so. Some photos are timeless, no doubt about it, so this isn't to say stop using old photos. But in most cases it's better to use current camp photos -- preferably from the most recent summer -- to maximize your social media marketing benefits especially when marketing to kids themselves. Here's what I mean. Imagine a child who attended your camp last summer is visiting your