Posts

Showing posts from December, 2014

How to Use Social Media Video Marketing on Your Website's FAQ Page

When it comes to social media, we camp pros have a major leg up on almost every other industry in the world. While everyone else struggles to find where they fit in, you just need to look at the magical connection between a camper and his or her counselor to realize "being social" comes naturally to us.

Yet even though we're inherently some of the most social folks in the world, sometimes we share the same struggles as everyone else especially when trying to figure out the best way to connect, social media and content-wise, with prospects and customers online.

If you're looking for social content suggestions, you can't beat video. So here's a marketing tip which might be a nice complement to your already outgoing social personality: Change your website's FAQ page from its current pure-text "Q and A"  to video FAQ's instead.

For example, some of your current FAQ's are probably along these lines:

"How many kids do you have at camp?&qu…

What's the #1 Tip When Marketing To Kids, Teens and Tweens?

I was speaking at conference in Tucson last week when someone asked my opinion for the #1 tip when marketing to kids and teens.

I don't know if I have a #1 tip, but I can tell you this: When marketing to youth, YOUR CONTENT MUST BE SHORT AND SWEET.

Kids today have short attention spans, in no small part due to their social and mobile media exposure which limits:
Text messages to 160 charactersTwitter posts (tweets) to 140 charactersVine videos to 6 seconds; andIntagram, which is built exclusively for viewing photos and videos of between 3 and 15 seconds (not to mention character limits on comments of around 240 or less) So remember: keeping kids and teens engaged requires keeping everything you post brief. Long sentences, videos, and copy won't work. Pictures, graphics, and short paragraphs will.

If you carry on with long blocks of copy, text or any of that, you'll lose their interest quickly.