28 "Leading Sentences" You Can Use in Your Content Marketing
Even though everyone may have different marketing goals, we all use content marketing to achieve them. For example, you may be trying to get more sales leads, while I may be trying to close more sales. Your sister may want more Twitter followers, while your girlfriend wants more YouTube. And so each of us spends time creating and distributing content relevant to our respective marketing goals in hopes of getting our customers and prospects to take some kind of action (follow your sister on Twitter, for instance). But even though each of us might use different content marketing tools to reach our goals, there's one thing we can all agree on, one singular purpose we all share: Each of us wants to capture -- and KEEP -- our target market's attention all the way through our respective content marketing messages, because if we can't we severely hurt our chances of achieving our goals in the first place. Let's face it. If just won't matter if your sister cr