How to Market Your Summer Camp | Summer Camp Marketing | CampMarketingNews.com

I don't get the chance to post about summer camp marketing as much as I'd like to anymore, but I didn't want the year to end without giving you a few last-minute marketing ideas you can use for the Holidays. (I say "last minute," but you've still got a couple weeks left so there's still ample time to put these ideas in place if you choose. )


1. Host a Holiday / Reunion Party
Celebrating is on everyone's mind this time of year. "Traditional" organizations throw Holiday parties for their employees, customers, families, clients, and friends. Why not do this for camp? I'm aware of camp's that have New Year's Eve parties, and they charge money for it. Whether you ask people to pay is up to you, but in my mind, the main opportunity/benefit here isn't making money. Instead, it's getting everyone (campers and staff included) back together in one place to reminisce about the good times you had last summer and talk about the f…

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Did you know using the "fear factor" to generate enrollment is a hallmark summer camp marketing strategy?

Don't get me wrong. I don't think you're consciously trying to "scare" people into signing up for camp. But I'll bet you've been using the fear factor at least two different ways in your marketing -- and I'll bet you've been doing it for years.

Early Bird Discount
When you offer an Early Bird discount price, you get a huge flurry of enrollment at the end, right? That's because people are afraid of missing the deadline. When you tell folks, "Our Early Bird Discount Expires December 1" (or whatever your particular deadline is), you're using fear to motivate them to sign up by the cutoff date.

Limited Availability
Another way you use fear in your marketing is by playing the space-availability card. When you tell parents to "sign up now because space is getting full," you make families fearful their kids w…

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