Did you know using the "fear factor" to generate enrollment is a hallmark summer camp marketing strategy?
Don't get me wrong. I don't think you're consciously trying to "scare" people into signing up for camp. But I'll bet you've
been using the fear factor at least two different ways in your
marketing -- and I'll bet you've been doing it for years.
Early Bird Discount
When you offer an Early Bird discount
price, you get a huge flurry of enrollment at the end, right? That's because
people are afraid of missing the deadline. When you tell folks, "Our Early Bird Discount Expires December 1" (or whatever your particular deadline is), you're using fear to motivate them to sign up by the cutoff date.
Limited Availability
Another way you use fear in your marketing is by playing the space-availability card. When you tell parents to "sign up now because space is getting full," you make families fearful their kids w…
