Summer camp marketing is like baseball. Making a small adjustment to your approach can result into the huge positive results you're looking for. Here's what I mean. As you may know I own a day camp in Los Angeles. But I also started a 1-week Hawaii sleepaway program last summer. Even though L.A.'s a huge city, one of the reasons I started the Hawaii camp was because I wanted to reach a worldwide market rather than just a local one. As a new camp, enrollment was so-so until I made one minor adjustment to my website which vastly improved leads and registrations: I added google's website translator tool, so now people all over the world (or at least in China and Japan, who I am principally targeting for my overnight program) can read the site in their language. If you run a day camp, it wouldn't hurt to add the language translator to your site. But for resident camps who serve campers from all over the world, this is a must-do. I've been getting at le
Showing posts from February, 2017
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The 2017 L.A. Camp Fair is a GO! I have not even had a chance to officially promote it yet and am still preparing all the promotional materials, but a number of camps already got wind of the idea and want to sign up. So here are the details: What: L.A. Camp Fair 2017 When : Sunday, April 23, 2017 Where: AC Stelle Middle School, 22450 Mulholland Hwy, Calabasas, CA 91302 Price: $175 per camp to when signing up by March 15, $195 after March 15. FREE Admission for Families and Kids! More Information: L.A. Camp Fair 2017 Registration: Camps who want a booth at the Camp Fair sign up here .
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Hi Everyone, Been a while since I've posted. Quite busy getting ready for camp this year and working on a number of projects. I hope your enrollment is coming along nicely and you're preparing for a big-time year filled with lots of kids. I wanted to let you know I'm considering putting on a Camp Fair here in Los Angeles at the end of March, beginning of April, something like that. The Camp Fair would be sponsored by CampMarketingNews.com, LASummerCamps.com , and other kid-friendly organizations. I realize many Camp Fairs take place in February, March and sometimes earlier. But given the huge number of potential campers in L.A., and considering the fact many families seem to be waiting until later during the spring to register for camp, this timing seems to make sense. This would also be a good chance for meet in person and get to know each other after so many years of communicating through this blog. It also a sounds like a good opportunity for all of us. If w