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Showing posts from September, 2017

Top 4 Summer Camp Marketing Tips for the Off-Season

Now that camp's over, you have a decision to make.

Will you wait several months before you start marketing your camp again, or will you use this time to your advantage to get a head start over your competitors who are sitting around waiting until January to start promoting their programs again?

My feeling is, there's no time like the present to create awareness for your camp, especially right now when no other camps are doing it and you have the stage to yourself.  Even though summer's over and families probably aren't thinking about camp these days, any promotional activities you undertake now will pay big dividends later among families who are interested in trying your camp for the first time next year.

Before I share some marketing concepts to use now in your off-season, please note I am NOT a proponent of spending lots of money to do so. With your peak money-making season behind you, the goal is to work harder, smarter, and more creatively than anyon…