Showing posts from 2019

How My Camp Formed a Partnership with Delta Airlines and You Can Too

As many of you know, I'm a big fan of getting other people to do my marketing for me and signing up lots of kids at once rather than one at a time. It's a much more efficient way to market a camp, or any business or organization for that matter. The way you do this is forming partnerships, joint ventures and strategic alliances with like-minded organizations who share the same customer base as you, but with whom you don't compete. Then you each market to each others' customer and prospect bases so everyone wins. It's the easiest way to reach a ton of new campers quickly and all at the same time. I'm Not Just Blowing Smoke I hope you know I'm not just another one of those marketing guys -- frankly, frauds -- who always tell you what to do, but don't have the first clue how to do it themselves. I practice what I preach. Just to give you an idea for how to get started, I suggest reaching out to an association, employer, membership club, or som

How to Market Your Summer Camp for Free

One of the number one ways to get new campers into your program is to offer a coupon, discount or special promotion. Some camp directors feel offering a discount "cheapens" your program. I disagree 100%. The truth is, you need to give parents, kids and families a reason to try your camp over another. Offering a coupon is a smart marketing move. It gives people an incentive to sign up with you especially when money is tight and other camps are not offering the same special deal families can get from you. The initial cost of offering a coupon is nothing compared to the money you'll make on the back end assuming the camper stays with you for a couple of years. And by the way, you don't have to offer a financial discount. A coupon often works just as well if you offer a free t-shirt, camp sweatshirt, or something else from your camp store. The reason I'm mentioning this is because I have just launched (actually, relaunched) my website whe

How to Use Video to Market Your Camp

The other day my dishwasher rack got stuck and I couldn't pull it out. So what did I do? I turned to YouTube for help. Bingo! I watched a "How To" video on how to remove a stick dishwasher rack and I was set. I'll bet you've done tons of internet searches on "how to do" something or "how to find" something, etc., too. Which brings me to the purpose of this post. One of the more successful marketing activities I've engaged in lately (well, for the past couple years or so) has been making instructional videos and posting them on my camp's website and YouTube channel . (Your camp does have a YouTube, channel, right?) Anyway, the thing I like about video marketing is that pictures speak louder than words and videos speak louder than pictures. There's no more engaging social media or content marketing strategy you can find than video marketing, where everyone in the world gets the opportunity to meet your staff, see your program