How to Market Your Summer Camp for Free
One of the number one ways to get new campers into your program is to offer a coupon, discount or special promotion.
Some camp directors feel offering a discount "cheapens" your program. I disagree 100%.
The truth is, you need to give parents, kids and families a reason to try your camp over another. Offering a coupon is a smart marketing move. It gives people an incentive to sign up with you especially when money is tight and other camps are not offering the same special deal families can get from you.
The initial cost of offering a coupon is nothing compared to the money you'll make on the back end assuming the camper stays with you for a couple of years.
And by the way, you don't have to offer a financial discount. A coupon often works just as well if you offer a free t-shirt, camp sweatshirt, or something else from your camp store.
The reason I'm mentioning this is because I have just launched (actually, relaunched) my CampCoupons.com website where you can post a coupon for free and families can use your coupon when they sign up for your camp.