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Some of the best marketing strategies I've ever learned I've read in books.
I've probably read over 150 sales and marketing books in my life, maybe more. When I say "best," I mean affordable, effective, understandable,and easy-to-implement marketing strategies that work and have been proven in action.
If you enjoy reading and want to pick up some low-cost yet very effective marketing tools you can start using right way, I suggest Guerilla Marketing by Jay Conrad Levinson.
This book is an all-time classic -- by far one of the top two or three marketing books I've ever read in terms of providing actionable marketing ideas than can be implemented quickly, cheaply, and easily to help you fill your camp with kids.
It's a treasure trove of marketing ideas that will help you learn how to out think and outsmart your competition rather than outspend them.
Even if you've read this book before, it's worth reading again. You'll find applicable marketing tips and strategies you can use whether you're operating a traditional in-person program or you've moved your camp online this year.
Everything you'd ever want to learn about how to market your summer camp and more is in this book, from direct mail tips to referral marketing to internet marketing and so much more. I've read it 4 times and I'm about to read it again.
You can get it on Amazon for less than $2 used, and roughly $11 new. It's well worth the price. Going forward I will share additional sales and marketing books I've read over the years which I think you will find value in. But please get started with Guerilla Marketing -- it will pay off in spades.