Guerilla Marketing by Jay Conrad Levinson: One of the Best Marketing Books You'll Ever Read

-
Some of the best marketing strategies I've ever learned I've read in books. 

I've probably read over 150 sales and marketing books in my life, maybe more. When I say "best," I mean affordable, effective, understandable,and easy-to-implement marketing strategies that work and have been proven in action.

If you enjoy reading and want to pick up some low-cost yet very effective marketing tools you can start using right way, I suggest Guerilla Marketing by Jay Conrad Levinson.

This book is an all-time classic -- by far one of the top two or three marketing books I've ever read in terms of providing actionable marketing ideas than can be implemented quickly, cheaply, and easily to help you fill your camp with kids.

It's a treasure trove of marketing ideas that will help you learn how to out think and outsmart your competition rather than outspend them. 

Even if you've read this book before, it's worth reading again. You'll find applicable marketing tips and strategies you can use whether you're operating a traditional in-person program or you've moved your camp online this year.

Everything you'd ever want to learn about how to market your summer camp and more is in this book, from direct mail tips to referral marketing to internet marketing and so much more. I've read it 4 times and I'm about to read it again.

You can get it on Amazon for less than $2 used, and roughly $11 new. It's well worth the price. Going forward I will share additional sales and marketing books I've read over the years which I think you will find value in. But please get started with Guerilla Marketing -- it will pay off in spades.

Comments

Post a Comment

Popular posts from this blog

How to List Your Website on Google, Yahoo and Bing for Free

-
Even though your website and blog may already be included in the top search engines, it doesn't hurt to cover your bets. Here's where you can add your sites to Google, Yahoo and Bing for free:

Here's where to submit your site to Google: http://www.google.com/addurl/

Here's where to submit your blog to Google:  http://blogsearch.google.com/ping?hl=en

Here's where to submit to site to Yahoo: http://siteexplorer.search.yahoo.com/submit

Here's where to submit your site to Bing: http://www.bing.com/webmaster/SubmitSitePage.aspx

You might also try DMOZ,  the open directory project. DMOZ is a massive internet directory run by volunteers who understand the needs of the internet users. It's a little harder to get included there, but if you do, it can pay off big time. In fact DMOZ is so potentially influential that many of the smaller (and larger!) search engines often use the sites listed in DMOZ to deliver search results to their own users.

It sounds funny, but MI…
Read more

Camp Fair Tips and Strategies for 2018

-
Image
Everything comes full circle, including my opinion on the value of attending camp fairs as a summer camp marketing tool.

Fifteen or 20 years ago, I felt attending camp fairs was among the best (if not the best) summer camp marketing strategy around. You couldn't really count on filling your whole camp just by going to camp fairs, but just signing up a couple campers per camp fair provided a huge return on my marketing investment not to mention the opportunity to meet so many new family prospects in single spot.

Then the internet came along and, pretty quickly, rendered camp fairs irrelevant in my view.

With so much information available online, why should anyone (camps or parents) waste time at a camp fair? Families could just go online, find your nice-looking website, read some good reviews or testimonials about your program, and sign up for camp instead.

But now I've changed my mind again. I feel like I did 20 years ago. Ironically, the internet itself  has made attendi…
Read more