Guerilla Marketing by Jay Conrad Levinson: One of the Best Marketing Books You'll Ever Read
Some of the best marketing strategies I've ever learned I've read in books.
I've probably read over 150 sales and marketing books in my life, maybe more.
When I say "best," I mean affordable, effective, understandable,and
easy-to-implement marketing strategies that work and have been proven in
action.
If you enjoy reading and want to pick up some low-cost yet very
effective marketing tools you can start using right way, I suggest
Guerilla Marketing
by Jay Conrad Levinson.
This book is an all-time classic -- by far one of the top two or three
marketing books I've ever read in terms of providing actionable marketing
ideas than can be implemented quickly, cheaply, and easily to help you fill
your camp with kids.
It's a treasure trove of marketing ideas that will help you learn how to out
think and outsmart your competition rather than outspend them.
Even if you've read this book before, it's worth reading again. You'll find
applicable marketing tips and strategies you can use whether you're operating
a traditional in-person program or you've moved your camp online this year.
Everything you'd ever want to learn about how to market your summer camp and
more is in this book, from direct mail tips to referral marketing to internet
marketing and so much more. I've read it 4 times and I'm about to read it
again.
You can
get it on Amazon
for less than $2 used, and roughly $11 new. It's well worth the price. Going
forward I will share additional sales and marketing books I've read over the
years which I think you will find value in. But please get started with
Guerilla Marketing -- it will pay off in spades.
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