Last updated on November 14, 2022
I was hopeful to operate in at least some capacity this summer. But given the modifications we’d need to make and virulent way coronavirus is tearing through L.A. County right now, it’s highly unlikely (let alone advisable) to open camp this summer at all. From a financial standpoint, it’s been a killer. I know many of you are facing your own struggles and hardships due to coronavirus. I hope everything works out for you. But as difficult as all of this has been (and continues to be!), we have to move forward. We owe it to our staff, campers, customer families, and ourselves to make sure our collective programs emerge better and stronger than ever when the pandemic ends.
especially since some of our competitors are open and we have no idea when this pandemic will end. Our customers and prospects need to know we’re still here, even if camp’s not in session. We’re answering the phone, responding to emails, staying active on social media, all that. If you do nothing else, I suggest a weekly Facebook post or two and an email every other week just to stay in touch. Simply expressing to folks you’re still here and look forward to serving them again soon when the time is right will pay off in spades later compared to sitting around doing nothing until it’s time to reopen again later. Regarding lead generation, even if your camp is closed, you’re probably still getting lots of interest from families who’d like to sign up and/or or will the time is right. These leads will be invaluable when you’re ready to reopen. But if you’re really desperate for money right now, you can even sell those leads to your competitors who’d likely pay a pretty penny for them now.
3. I’m cutting costs wherever I can. From a personal (family budget) standpoint, I cut our Spectrum bill by $80/month just by calling and asking for a better rate plan. I’ve done that in several places, actually. And from a business standpoint, I’ve been spending time cleaning up my email list. If you’re like me, you might be paying for contacts (with MailChimp, Constant Contact, etc) for old or inactive contacts you don’t use or need. Deleting inactive contacts could potentially save you lots of money by dropping into a lower payment tier or two. I usually keep inquiries and contacts on hand for three years. Anything older, I trash. If someone hasn’t signed up or returned to camp in three years, I figure that’s an outdated contact and prefer spending time and money on better prospects.
So, in a nutshell, these are the things I’m doing. Maybe you can adapt some of these ideas at your own camp. Simply expressing to folks that you’re still here and look forward to serving them again soon when when the time is right will pay off in spades compared to just sitting around doing nothing until it’s time to reopen again. Meanwhile, let’s all have hope that better days are ahead and camp will resume as normal sooner rather than later. Your campers need you!
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