Showing posts from November, 2020

Top 17 Best Marketing Books for Camp Directors

    I hope you're healthy, safe and looking forward to the Holidays. What an incredible year it's been.  Even though many of us weren't able to run camp last summer, I'm hearing lots of optimism from camp directors (even amid the latest coronavirus surge) about reopening in 2021. I hope it happens. Meanwhile, more good news. Demand for camp is at an all-time high. But that doesn't mean you should stop marketing. From from it. The camps who put their best foot forward, marketing wise, will have a huge leg up on those who to sit back expecting to generate enrollment anyway.  The demand will be there, but camps that put themselves out in front of families stand to gain the most. Prospective campers will be there, but competition for them will be just as fierce if not more so than usual. Now is the time to get your marketing plan in place. Many of the marketing and advertising tools I use today, prior to practice into practice in the real world - I first read about in b

Don't Make the Same Marketing Mistake I Did, Otherwise You Could Lose Some Very Hot Prospects!

I almost made a huge mistake while redesigning my website that I don't want you do make, so here's a quick reminder: Any time you provide information such as a brochure or other promotional or educational material to a prospect, make sure you get their contact info in exchange! Here's what happened.    In an effort to reduce paper consumption (not to mention printing and distribution costs), we decided to put our brochure online as a PDF this year. We are not producing a traditional printed one. I worked hard designing the new online brochure, and was proud of my work! In my haste to share it with the world, I put it online for families to download without much thought.    But then, after a few days, I realized I forget to include a form for people to fill out so I could capture their contact info. All anyone had to do was click the PDF logo, and the brochure was theirs. The brochure, in essence was "free" to them!      Here's what it looked like: How dumb of