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SEO and Content Marketing Tip: Google is Invisible to You

Last updated on November 14, 2022

No doubt your realize how beneficial getting your website ranked on the first page of Google could be for your camp. 

For one thing, many people look for camps on the internet these days. For another, they don’t look past the first page of Google because they’re either too lazy, don’t have time, or just figure if it’s not on page one, it must be lower quality.

In the interest of getting ranked on Google’s coveted first page, I’ve seen camp directors fall prey to the temptation to make their camp’s content unnatural to read and flat-out spammy. 

Here’s an example. 

I came across a Dallas-based day camp’s website the other day. Here’s one of the paragraphs I found on the site:

Computer icon with "no spam" written on the screen

 “We are the best Dallas summer day camp for kids. If you are looking for a summer camp in Dallas, we are the camp for you. Dallas kids will love our Dallas summer camp. Dallas families looking for Dallas summer camps will find our Dallas summer day camp is the best Dallas based camp. By the way, we have Fort Worth day camps, too!”


I am certified in search engine marketing, optimization, and content marketing. 

I can ASSURE you this type of cringe-worthy content is more likely to get you penalized by Google than benefit your site.

How to Do it Right: Pretend Google Doesn’t Even Exist

OK, let me repeat what I already said: Avoid spammy content where you’re repeating keyword phrases over and over unnecessarily. That’s the first point to note.

Remember, people using Google who are searching for camps are Google’s customers. Google does not
want to show disgusting content to it’s users; that kind of thing would make Google look bad.

Here’s my suggestion: The best way to write your content is to pretend search engines don’t even exist

As you write your content, make sure it flows naturally, just the way you’d speak to a friend. This way you will find yourself naturally sprinkling your desired keyword phrases into your content, but you won’t be tempted to overdo it.

Here’s another tip. Each page of your website should focus on one specific keyphrase

If you are trying to rank for “Summer Camps in Dallas,” stick to that and that alone. Do not try to rank for additional keyphrases on the same page, like “Summer Camps in Fort Worth.” 

Pick one or the other and stick to it throughout the page. But even though you should focus on one main keyphrase topic per page, don’t keep repeating the same keyword.  Include two or three SEO variations throughout.

Final point: Limit your desired keyword phrases to no more than 3% – 5% of the total page content for every page you write — and even less can do the trick.

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