I’m writing a “how to market your summer camp” article for the March/April issue of the ACA’s Camping Magazine. If there’s anything in particular you want me to cover, let me know.
Category: aca
ACA Billboard Misses the Mark
I follow @acacamps on twitter. Today they posted a picture of their “Because of Camp” billboard in Austin, Texas. Unfortunately the billboard misses the mark, BIG TIME. For a billboard to be…
Customer Service: One of Camp’s Best Marketing Tools
Wow, this article makes me feel OLD! It’s a story I wrote for the American Camp Association’s Camping Magazine way back in 1996 when I was directing Tumbleweed Day Camp and served…
Get Camp Marketing Tips from the ACA Message Boards
If you haven’t been on the American Camp Association message boards lately, have a look now. You might pick up a new marketing idea or two. And you can engage in some…
ACA member? Meet me at the Annual Meeting
I will be facilitating a marketing “cracker barrel” at the American Camp Association’s Annual Meeting in Costa Mesa on Wednesday, January 27. Hope to meet or see you there.