“I know that half of my advertising budget is wasted, but I’m not sure which half.” Too many camp directors are familiar with that phrase. In my marketing consulting business, one thing…
Category: budget
What’s Up With Your Marketing Budget Next Year?
New poll: What’s up with your camp’s marketing budget for 2010? Cast your vote on our Facebook page today!
How Much Money do You Spend on Marketing?
Sometimes people have difficulty determining how much of their operating budget to allocate to marketing. The formula I use is at least 10% of projected sales goes to promoting my camp. I…