In an era of intense competition, summer camps are continually searching for ways to distinguish themselves and attract new campers. One often-overlooked aspect of marketing…
Posts published in “Customer Service”
If you’re singling out the top two or three marketing tips for camps, customer service gets my vote. When you’re putting together your customer service…
We all love getting compliments. Someone tells you their kids love camp, it makes you feel good. After all, your #1 job is creating happy…
I think I may have received the WORST customer service EVER yesterday at a sporting goods store in San Diego. My kids wanted some baseball…
One of the downsides of running a camp, or any organization for that matter, is you’re gonna lose customers eventually. People stop coming to you…
Don’t you think it’s weird when McDonald’s use a recorded drive-thru voice to ask you for your order? And how about when Mr. Automated Speaker…
In many cases your camp counselors are also your camp’s customer service reps. They’re the “face” of your camp, the front-line people your families deal…
“Everyone has an invisible sign around their neck that says, ‘Make me feel important.'” – Mary Kay
Camp Doesn’t Start For a Few Months. But What are You Doing now to Connect with Current Registrants?
Maybe you’ve got lots of kids already signed up for camp, but camp doesn’t start for another few months. I know you’re probably crazy preparing…