In an era of intense competition, summer camps are continually searching for ways to distinguish themselves and attract new campers. One often-overlooked aspect of marketing your camp is providing exceptional customer service,…
Category: Customer Service
Two Customer Service Principles to Keep in Mind
If you’re singling out the top two or three marketing tips for camps, customer service gets my vote. When you’re putting together your customer service marketing strategy, here’s where you might start:…
Customer Surveys: Even Negative Feeback Can Help Your Camp Improve
We all love getting compliments. Someone tells you their kids love camp, it makes you feel good. After all, your #1 job is creating happy campers, right? But what if someone’s unhappy?…
Is this the Worst Customer Service of all Time?
I think I may have received the WORST customer service EVER yesterday at a sporting goods store in San Diego. My kids wanted some baseball hats so we walked into this guy’s…
How to Retain Current Customers and Reactivate Old Ones
One of the downsides of running a camp, or any organization for that matter, is you’re gonna lose customers eventually. People stop coming to you for any number of voluntary or involuntary…
OK McDonald’s, Enough with the Fake Drive-Thru Voice
Don’t you think it’s weird when McDonald’s use a recorded drive-thru voice to ask you for your order? And how about when Mr. Automated Speaker Greeter asks you to add something to…
How to Train Camp Staff in Customer Service Techniques
In many cases your camp counselors are also your camp’s customer service reps. They’re the “face” of your camp, the front-line people your families deal with on a daily basis. That’s why…
Is it Time to Let Customers Pay for Camp Over Time?
How many campers do you lose because they can’t afford your camp tuition? Or maybe they can afford it, but since you require full payment up front, it’s too much money for…
A lesson from Mary Kay
“Everyone has an invisible sign around their neck that says, ‘Make me feel important.’” – Mary Kay
Camp Doesn’t Start For a Few Months. But What are You Doing now to Connect with Current Registrants?
Maybe you’ve got lots of kids already signed up for camp, but camp doesn’t start for another few months. I know you’re probably crazy preparing for camp and you’ve got lots of…