A few years ago we discussed the top four marketing strategies you can use in the off-season to keep your program relevant and relevant all…
Posts published in “Direct Mail”
Summer 2020’s turned out differently than any of us could have ever imagined. Thanks to coronavirus, many camps aren’t operating or, if they are, don’t…
You’re probably aware of the term “repetition” as it relates to marketing. The more times people see your message, the better, because all those impressions eventually add…
If you’re like most camp directors (me included), you probably don’t advertise in newspapers and magazines too much anymore. After all, print circulation is down…
Even with the prevalence of email, social media marketing, mobile marketing and all the other newfangled marketing tools, direct mail is still a valuable marketing…
When the internet first got popular, lots of people said it was a fad. Well, now we know it’s here to stay, and the marketing…
I have three young kids of my own, and my family’s on several mailings lists from different camps in our area. Believe it or not,…
Wanna get your sales letter thrown in the trash? Make it look like junk mail. A plain white envelope with a metered stamp and will…
This article appeared in Entrepreneur.com 4 years ago but remains super-relevant today.
Damn, every time I hear someone say, “traditional marketing is dead,” or when I read an article that says, “as we move away from traditional…