In a world where digital marketing reigns supreme, it’s easy to overlook the power of traditional methods like direct mail. However, for summer camps looking to reach out to families and make…
Category: Direct Mail
The #1 Reason Why You Should Market Your Camp Year-Round
A few years ago we discussed the top four marketing strategies you can use in the off-season to keep your program relevant and relevant all year-round. In the same vein, today I…
Top 7 Ways to Market Your Virtual Summer Camp
Summer 2020’s turned out differently than any of us could have ever imagined. Thanks to coronavirus, many camps aren’t operating or, if they are, don’t look the same as before. Many camps…
Direct Mail: When Less is More
You’re probably aware of the term “repetition” as it relates to marketing. The more times people see your message, the better, because all those impressions eventually add up in your favor helping you build…
How to Get New Camper Leads With Ads You Used Long Ago
If you’re like most camp directors (me included), you probably don’t advertise in newspapers and magazines too much anymore. After all, print circulation is down and most people turn to the internet…
What’s a Good Response to Your Direct Mail Campaign?
Even with the prevalence of email, social media marketing, mobile marketing and all the other newfangled marketing tools, direct mail is still a valuable marketing tool for your camp. In fact direct…
How to use Traditional Offline Advertising Strategies In Conjunction with Your Online Marketing Efforts
When the internet first got popular, lots of people said it was a fad. Well, now we know it’s here to stay, and the marketing opportunities it lends your camp are phenomenal….
All of your advertising must be direct response
I have three young kids of my own, and my family’s on several mailings lists from different camps in our area. Believe it or not, we received a camp brochure today WITHOUT…
How to Get People To Open Your Direct Mailer
Wanna get your sales letter thrown in the trash? Make it look like junk mail. A plain white envelope with a metered stamp and will do it every time. But if you…
99 Direct Mail Marketing Tips
This article appeared in Entrepreneur.com 4 years ago but remains super-relevant today.