A few years ago we discussed the top four marketing strategies you can use in the off-season to keep your program relevant and relevant all year-round. In the same vein, today I…
Category: Email Marketing
How to Get a 58% Email Marketing Open Rate by Including Lists in Your Subject Lines
Did you know creating lists (numbered or bullet pointed) is one of the top ways to get people to share and read your content? Let’s say you’re writing a blog post about…
Here’s an Email Marketing Strategy You Might Not Have Considered
I love email marketing for many reasons, but mainly because it lends itself nicely to the two core strategy principals I use when marketing my own camp, which are to: Enter new…
What if Your Email Doesn’t Get Opened?
Just to follow up on our series of recent email marketing posts, there’s one more thing you can do to improve your email marketing open rates. I suggest resending your message within…
How Long Should Your Email Marketing Subject Lines Be?
A great looking email subject line is just as important as what the subject line says. We’ve all gotten emails with those ugly subject lines that are so long they go off…
Top 6 Tips to Improve Your Email Marketing Click-Through Rate
Yesterday we discussed how to improve your email marketing open rates. Today we’ll focus on improving click-through rates, because it’s one thing for people to read your email but a whole other deal…
How to Increase Your Email Marketing Open Rates
Tonight I received a 2-part question relative to email marketing. The first part of the question was, “What’s the best way to increase email open rates?”, and the second part was, “What’s…
How to Use Email in Your Social Media Marketing Campaigns
Even though I’m a Facebook marketing nut (and can take or leave Twitter), I’ve always thought email marketing was/is the best social media tool around. Here’s 5 ways you can use Social…
How to Get Blog and Website Visitors to Share Your Content With Their Friends
If you use an email marketing service, you probably include “forward this email to a friend” links in your messages. They come standard from all the email marketing services. But wouldn’t you…
Constant Contact, I’m Done With You! (Aweber here I come)
After too many trials and errors and switching back and forth from Constant Contact to various email marketing services, I’m switching to aweber for good. The reasons why are: 1. It’s cheaper;2….