Tonight I received a 2-part question relative to email marketing. The first part of the question was, “What’s the best way to increase email open rates?”, and the second part was, “What’s…
Category: email
Please Come Back to My Website in Four Months
Many camps have not updated their websites for 2012. They’ve posted messages on their sites telling visitors to “visit us again in January or February for 2012 summer camp information,” or something…
Top 3 Summer Camp Marketing Strategies for 2012
In between allergy attacks, each fall I spend a great deal of time analyzing my current year’s marketing program and preparing my new one for the coming camp season. If you haven’t…
How to Turn Leads into Paying Customers
One of the difficult issues camp marketers face is how to convert prospects into paying campers. You might be generating all the leads you want, but if you’re not turning them into…
How to Get a 40% Open Rate on Your Email Marketing
I just did an email blast to 500 people who never received a marketing message from me…And I got 230 of them to open the email! I’m usually happy with somewhere between…
How to Use Video Testimonials to Market Your Camp
Three weeks ago we discussed how your testimonial marketing must specifically identify the people who gave you the testimonials, otherwise they (your testimonials) lack credibility. Believable comments from happy camp families can…