Marketing to Millennial Parents: Understanding What They Want From a Summer Camp Experience
By Eric Naftulin
Understanding Millennial Parents: What They Want From a Summer Camp Experience Millennial parents have different values and priorities than previous generations, and as a result,...
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2022 Summer Camp Marketing Opportunities (Clarified! : )
By Eric Naftulin
We've heard from many camp directors ready to start their 2022 summer camp advertising programs across our multiple platforms. Several want to make payments before...
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How to Market Your Summer Camp for Free
By Eric Naftulin
One of the number one ways to get new campers into your program is to offer a coupon, discount or special promotion. Some camp directors...
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The Easy Way to Market Your Camp to Parents and Kids Alike
By Eric Naftulin
As summer camp marketers, sometimes we struggle with how to effectively market our programs to parents and kids alike. It's imperative we appeal to both...
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Top 4 Summer Camp Marketing Tips for the Off-Season
By Eric Naftulin
Now that camp's over, you have a decision to make. Will you wait several months before you start marketing your camp again, or will you...
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Posts published in “friends come free”

How to Steal Marketing Ideas from Other Industries

By Eric Naftulin on January 15, 2010

One of the best places to find new marketing ideas is outside the camp industry. Remember Southwest Airlines’ “Friends Fly Free” promotion? When I started…