I’ve noticed a few camps advertising on Facebook and Google Adwords lately. If you’re one of them, here’s a tip to improve your ad’s click-through rate: NEVER use your camp’s name as…
Category: headlines
The Power of a Great Headline
When you write ads, blog posts, or any kind of copy, the headline is the most important part. Thing is, 80% of the people who see your ad will read the headline….
How to Write Great Ad Headlines
When you’re writing an ad, the headline is the most important component. This is true no matter what type of ad you’re running, online or off, but it’s especially crucial for online…