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Category: magazine advertising

Is One Big Ad Better than 4 Smaller Ones? Maybe not…

Posted on January 27, 2011

Some people think the bigger the ad, the better. Naturally you’d love to have the biggest ad on the page, but if you could reach more people with several smaller ads in more…

Never Pay Full Price for Newspaper or Magazine Advertising

Posted on February 12, 2010

You’re in luck if traditional advertising is your thing. Since so many organizations have reallocated their promotional budgets to online advertising, newspaper and magazine publishers aren’t exactly having a ball trying to…

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