How to Get Free Advertising for Your Summer Camp From time-to-time we post articles and blog content on lasummercamps.com and campsearch.com as a resource for parents. The content generally highlights camp…
Category: marketing budget
How to Market Your Camp on a Budget in the Age of Coronavirus
Sometimes people ask me what I think the single best way to market a camp is. I honestly don’t know a single best way. In my opinion, marketing works best when you…
My Camp is Closed. Here’s My Marketing Plan Until We Open Again.
I usually don’t cave to fear but I confess the whole COVID-19 has been pretty scary. But not from an, “I hope I don’t catch the virus” standpoint — I’ve never really…
How to Maximize Your Marketing Budget the Easy Way
Even if you only read this blog occasionally, you know I’m a HUGE fan of making every dollar you spend on marketing do the work of two. Naturally this requires you to…
Use Google Analytics to help make the most of your marketing budget
“I know that half of my advertising budget is wasted, but I’m not sure which half.” Too many camp directors are familiar with that phrase. In my marketing consulting business, one thing…