Some people think the bigger the ad, the better. Naturally you’d love to have the biggest ad on the page, but if you could reach more people with several smaller ads in more…
Category: newspaper advertising
Never Pay Full Price for Newspaper or Magazine Advertising
You’re in luck if traditional advertising is your thing. Since so many organizations have reallocated their promotional budgets to online advertising, newspaper and magazine publishers aren’t exactly having a ball trying to…
Shame on CBS
CBS accepts Tim Tebow’s anti-abortion ad for the super bowl, but rejects a gay-dating site’s bid to advertise too. Shame on you, CBS
How to get the most bang for your buck with newspaper advertising
Do you use newspaper advertising to market your camp? Here a tip: Ask your sales rep (and the publisher if you can reach him/her) what days of the week most moms (or…
Newspaper Advertising: The Good and the Bad
I just got off the phone with a camp director in Maine. She wanted to know my thoughts about newspaper advertising. I’m against it for my own camp. But I know some other camp…