Some people think the bigger the ad, the better. Naturally you’d love to have the biggest ad on the page, but if you could reach more people with several smaller ads in more…
Category: print advertising
How to Increase Your Advertising Response by 500%
If you advertise your camp in print publications like newspapers and magazines or you send sales letters and direct mail, here’s two tips that can increase your response rate by as much…
Is Print Advertising Worth It?
Print ads have been a staple in camp marketing forever. You take out ads in parent magazines and all that. Despite the movement from offline advertising to the Internet, print ads have their…
Never Pay for a Full Page Ad
I discussed print advertising a while ago, but wanted to revisit the idea about how you can save money when doing so. The newspaper industry’s in a tailspin and many magazines are…