Are you looking for a way to boost enrollment at your summer camp? One effective strategy is to launch a referral program. A referral program incentivizes current campers and their families to…
Category: referrals
How to Get More Referrals
Here’s a nice article on how to get more referrals. This page links to 12 different resources so you’re bound to find a referral generating strategy that works for you.
Your Brochure and DVD aren’t just Sales Materials, They’re SHARING Materials
You probably view your brochure and DVD sales materials, but do you also see them as SHARING materials? If you don’t, you should! Let’s say someone asks for a brochure. Don’t just…
A Word-of-Mouth Marketing Post for Jeremy
I just got an email message from an IRATE camp director who took issue with my post of earlier today (and other places in this blog) where I claimed you can actually…
Can Your Camp’s Enrollment Confirmation Packets Generate Word-of-Mouth for You?
When a family signs up for camp, you send a confirmation packet, right? Maybe your packet includes a Parent Handbook, instructions for what to wear and bring to camp (packing list), a…
The Easy Way to Get More Referrals
There’s lots of ways to get more referrals. But here’s the easiest one I know. Set two different prices for your camp tuition. When someone contacts you to ask how much it…
What’s Your Camp’s Second Best Marketing Tool?
Social media gets the lion’s share of the press nowadays. It dominates the news everywhere. As the new kid on the block, everyone’s enamored with it. Used the right way, social media…
How to Blow Parents Away with Amazing Customer Service
Is there ANYTHING better than the enthusiasm of delighted patients? (Delighted kids are nice too, but I’ll stick with parents since they’re the ones paying…) Anyway, here’s a way to amaze parents…
Want More Referrals? Pay for Them!
The other day I said I shoot for 85% referral-based enrollment at Aloha Beach Camp. That means for each group of 100 kids that enroll, I want at least 85 of them…
Can you get more customers with less advertising?
Here’s an easy way to build enrollment without spending a dime. Just ask your existing customers for more referrals. If you’ve got happy families who are satisifed with your camp, they’ll be…