Do you struggle writing sales letters? Some people hate them. Just getting the first sentence down drives them crazy. But here’s a trick I learned in a copywriting class 20 years ago:…
Category: sales letters
How to Increase Your Advertising Response by 500%
If you advertise your camp in print publications like newspapers and magazines or you send sales letters and direct mail, here’s two tips that can increase your response rate by as much…
How to achieve response rates of 12% or more with sales letters
When I worked at an advertising agency many years ago, I learned how to market with sales letters. Now they’re one of my favorite marketing tools. Sometimes I achieve response rates as…
“Dear Camp Family”? No Way!! Call them by Name Instead!
If you use email marketing, send newsletters or sales letters, or any other written communication to stay incontact with your customers and prospects, make sure you address them by name. Starting your…