Recently we talked about having your customers and staff serve as your camp’s “sales team.” Maybe you can take this notion further. Why not have a “real” sales force like the big…
Category: sales
How to Get an Instant Sales Force Working for You Right Now
Wouldn’t it be great if you had a full-time sales force recruiting campers for you? You already have one: Your counselors and former counselors. They’re already representatives of your camp, so why…
“Your Camp Sounds Great But it Costs Too Much” and other Customer Fallacies
If you asked me what’s the best thing you could do to increase your enrollment, I’d say adopt a “salesperson first” attitude. Your mindset should be salesperson first, camp director next. When…
“How Much Money Should a Parent Pay for Camp?”
This is the absolute best time of year to promote your camp. People are already in the market for what you’re selling. Half your work is done for you. Hot prospects are…
How to Sell Like Billy Mays
Remember that great pitchman Billy Mays … the guy on TV infomercials who could sell sand to a sheik? Here’s a picture to help remind you: As you might recall this guy…