Maximizing Engagement with Charismatic Communication Strategies In the 1970s, the Doctor Fox experiment unveiled a fascinating psychological phenomenon: an audience could rate a lecture highly educational and the speaker effective, even if…
Category: Social Media Marketing
How I Got 152 Pinterest Followers in 27 Days
Less than 4 weeks ago I had just 23 followers on Pinterest. Today I have 175. That’s a net gain of 152 followers in 27 days. Let me show you how I…
How to Use Social Media Video Marketing on Your Website’s FAQ Page
When it comes to social media, we camp pros have a major leg up on almost every other industry in the world. While everyone else struggles to find where they fit in,…
How to Use Email in Your Social Media Marketing Campaigns
Even though I’m a Facebook marketing nut (and can take or leave Twitter), I’ve always thought email marketing was/is the best social media tool around. Here’s 5 ways you can use Social…
My #1 Marketing Goal for 2011
I’ve got a bunch of personal goals for my camp’s 2011 promotional program. I’ll share everything with you in the coming days and weeks. For now, I’ll tell you this: My primary…
Search Engine Optimization and Social Media Marketing Checklist for 2011
Not too long ago I wrote a blog post (although I am too lazy to go back and find it) about how we should all prepare our summer camp marketing plans and…
How to Get Blog and Website Visitors to Share Your Content With Their Friends
If you use an email marketing service, you probably include “forward this email to a friend” links in your messages. They come standard from all the email marketing services. But wouldn’t you…
How to Reach Thousands of New Prospects for the Price of 1
If you could reach hundreds (even thousands) of prospects for the same price of reaching one, wouldn’t you jump at that chance? Now you can. Put together a seminar marketing, webinar marketing,…
5 Ways to Get More Twitter Followers and Facebook Fans
I’ve gotten lots of calls and emails from camp directors the past few weeks (my phone number is 818.919.1713 if you’d like to reach me) asking how to get more Facebook fans…
Did you know 80% of Your Facebook Fans are Meaningless?
You know the 80/20 adage, right? The rule of thumb that states 80% of your business comes from 20% of your customers? I don’t know if that’s true in the summer camp…