Summer Camps Unleashed: Leveraging Customer Service as a Marketing Tool
By Eric Naftulin
In an era of intense competition, summer camps are continually searching for ways to distinguish themselves and attract new campers. One often-overlooked aspect of marketing...
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2022 Summer Camp Marketing Opportunities (Clarified! : )
By Eric Naftulin
We've heard from many camp directors ready to start their 2022 summer camp advertising programs across our multiple platforms. Several want to make payments before...
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How to Market Your Summer Camp for Free
By Eric Naftulin
One of the number one ways to get new campers into your program is to offer a coupon, discount or special promotion. Some camp directors...
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The Easy Way to Market Your Camp to Parents and Kids Alike
By Eric Naftulin
As summer camp marketers, sometimes we struggle with how to effectively market our programs to parents and kids alike. It's imperative we appeal to both...
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Top 4 Summer Camp Marketing Tips for the Off-Season
By Eric Naftulin
Now that camp's over, you have a decision to make. Will you wait several months before you start marketing your camp again, or will you...
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Posts published in “staffing”

Should You Use Video Marketing as a Staff Recruitment Strategy?

By Eric Naftulin on November 7, 2011

If I were gonna start a new summer camp marketing program today, video marketing would be at the top of my list of promotional tools.…