Most camps focus heavily on schools for marketing. But here’s the problem: Schools are often overloaded with flyers, emails, Peachjar posts, and community promotions. Instead, try targeting families at the exact moment…
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Why Summer Camp Marketing Is Becoming More Human, Not Less, in the AI Era
For years, camp marketing was mostly about information. Families wanted: Those things still matter, but something major is changing in 2026. As AI-generated content floods the internet, parents are getting better and…
Marketing to Millennial Parents: Understanding What They Want From a Summer Camp Experience
Understanding Millennial Parents: What They Want From a Summer Camp Experience Millennial parents have different values and priorities than previous generations, and as a result, the way that summer camps are marketed…
2022 Summer Camp Marketing Opportunities (Clarified! : )
We’ve heard from many camp directors ready to start their 2022 summer camp advertising programs across our multiple platforms. Several want to make payments before the end of the year. We recognize…
How to Market Your Summer Camp for Free
One of the number one ways to get new campers into your program is to offer a coupon, discount or special promotion. Some camp directors feel offering a discount “cheapens” your program….
The Easy Way to Market Your Camp to Parents and Kids Alike
As summer camp marketers, sometimes we struggle with how to effectively market our programs to parents and kids alike. It’s imperative we appeal to both groups, but figuring out how isn’t always…
Top 4 Summer Camp Marketing Tips for the Off-Season
Now that camp’s over, you have a decision to make. Will you wait several months before you start marketing your camp again, or will you use this time to your advantage to…
How to Connect With Hot Camper Prospects You Didn’t Even Know You Have
As you can imagine I get asked many different marketing questions from many different people, but one question comes up time and again? How can I get more campers right now? I…
How Resident Camps Can Get More Camper Prospects Right Now
Summer camp marketing is like baseball. Making a small adjustment to your approach can result into the huge positive results you’re looking for. Here’s what I mean. As you may know I…
How Three Simple Words Can Exponentially Improve the “Fear Factor” in Your Marketing
Did you know using the “fear factor” to generate enrollment is a hallmark summer camp marketing strategy? Don’t get me wrong. I don’t think you’re consciously trying to “scare” people into signing…