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Category: usp

“Your child will make new friends and create memories that last a lifetime.” WHAT A BORE!

Posted on January 14, 2010

“Your child will make new friends and create memories that last a lifetime.” Sound familiar? It should, cuz that’s what EVERYONE in camping says. But that’s a VERY weak sales pitch, if…

Do You Have a Slogan for Your Camp?

Posted on November 30, 2009

Here’s Inc.com’s vote for the Top 10 slogans of all time. Some marketing folks also call slogans “USPs” or Unique Selling Propositions. Do you have a slogan for your camp? …

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