Heard a great quote today from the gaspedal.com/blog: “Most companies don’t have a negative word of mouth problem — they have a lack of positive word of mouth problem.”
Category: word of mouth
A Word-of-Mouth Marketing Post for Jeremy
I just got an email message from an IRATE camp director who took issue with my post of earlier today (and other places in this blog) where I claimed you can actually…
How to Get Blog and Website Visitors to Share Your Content With Their Friends
If you use an email marketing service, you probably include “forward this email to a friend” links in your messages. They come standard from all the email marketing services. But wouldn’t you…
Can Your Camp’s Enrollment Confirmation Packets Generate Word-of-Mouth for You?
When a family signs up for camp, you send a confirmation packet, right? Maybe your packet includes a Parent Handbook, instructions for what to wear and bring to camp (packing list), a…
The Easy Way to Get More Referrals
There’s lots of ways to get more referrals. But here’s the easiest one I know. Set two different prices for your camp tuition. When someone contacts you to ask how much it…
What’s Your Camp’s Second Best Marketing Tool?
Social media gets the lion’s share of the press nowadays. It dominates the news everywhere. As the new kid on the block, everyone’s enamored with it. Used the right way, social media…
Do You Have an “Elevator Pitch?” Can Your Customers and Prospects Share it with Their Friends?
Hopefully you can describe for prospects in 45 seconds or less exactly what you do and how your camp differs from all the rest. That’s your “elevator pitch.” But unless your customers…
Is it Time to Let Customers Pay for Camp Over Time?
How many campers do you lose because they can’t afford your camp tuition? Or maybe they can afford it, but since you require full payment up front, it’s too much money for…
4 Ways to Generate Word of Mouth Referrals for Your Camp
If you’re running a 1st class camp, you’re gonna get word of mouth referrals automatically. But why not increase how many you get? Many people don’t know you can actually FACILITATE the…
Social Media and Search are not Your Prospect’s Preferred Recommomendation Source
Social media, Google, Yahoo and other search engines are a good source of information for people considering your camp. But as Mediapost points out, these tools aren’t as effective as traditional word…