Recently I blogged about how to make the most of camp fairs. Before you go to the Camp Fair it might be wise to make a list of things you hope to accomplish there. But one of your goals at any Camp Fair should be to convey quality, creditably, trust and professionalism so prospects consider your camp as a possibilty among all the other camps in attendence.
But the number one mistake I’ve noticed is that lots of camp representatives stay seated behind their table at the back of their booths while prospects walk right by.
You know the saying, “You only get one chance to make a good first impression?” Well, Camp Fairs may be the first time a prospect has seen or heard of your camp. That’s why it’s so crucial you stand the entire time with a positive attitude while proactively greeting those who come by your booth.
Common sense, right? Seems like it. But too many times I’ve seen camp directors who stay seated behind a table looking bored. They give the impression they’re unapproachable and don’t even want to be at the Camp Fair.
It’s painful to see. I mean, why would anyone be interested in your camp if you’re sending the message you’re not interested, either?
Standing in front of your booth and greeting everyone who comes by with a huge smile is the right way to do it. Even if they only smile back and keep walking, you’ve sent a positive message. You’ve shown them you’re proud of what your camp offers and you care about your prospects.
This is a customer service effort that can make all the difference.
